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How McLaren is advancing technological connectedness
How McLaren is
advancing technological connectedness
Imagine being able to
talk to Lando Norris of the McLaren Formula 1 Team while sitting across from
him in your home. That might be closer than you think thanks to some
cutting-edge technologies that McLaren and Cisco are developing.
The cutting-edge F1 team
is collaborating with its partner to investigate every technological area that
might provide them an edge, both on and off the track, in a world where
technology is transforming even the most far-fetched science-fiction into
reality.
Chintan Patel is the
Chief Technology Officer for Cisco UK and Ireland. He works with the company's
partners in sports and entertainment to "push technology to the
edge," and he predicts significant developments for Formula 1.
The underlying
technology that drives everything McLaren accomplishes as a racing team is
crucial, he claims, since milliseconds count in the world of motorsport.
"Our job is around accelerating them while also setting new standards for
fan experiences.
There is a wide variety
of technology we can use for that, and it all started during the pandemic when
there was a need for teams to work together in novel ways because racing had
stopped.
Later, in your living
room, we'll discuss about Lando in more detail. The focus of McLaren's
technology and innovation right now is on big data, fast speeds, and finding
ways to connect people who are geographically separated.
According to Patel,
"our technology constantly evolves and gains new capabilities, just like
the car does." "We're investigating with McLaren how to get more
rapid and dependable team network connectivity.
"It has to do with
connecting everything that can be connected. The Internet of Things is becoming
more and more prevalent, and from a trackside perspective, more and more things
are being connected.
"In order to be
tracked, more and more assets are being connected. Various objects are being
equipped with sensors, and a ton of telemetry is being produced by all of these
parts.
The need for data
transfer in Formula One is growing, and Patel and his team are continuously
pushing to investigate networking technology to increase McLaren's capacity.
Their present focus is on Wi-Fi 6E, a new variation of Wi-Fi.
This will not only make
it possible for more devices to be securely connected, but it also adds
intelligence, allowing for the prioritization of vital data such as real-time
in-car telemetry over other activities like someone browsing their Facebook
feed in the garage.
Small things count in
Formula One, and this is an excellent example of a hidden innovation that
McLaren and their partner are now investigating and might start to pay off very
soon.
"It's currently at
the test bed stage, so the upcoming months will be used for testing, and then
what typically happens is that you start to put things in place in the off
season so that they're ready for the following season."
During
the slipstream
In its offices back at
base as well as out at the track, McLaren has already been a pioneer in the
usage of Cisco's market-leading video collaboration technology Webex to bring
its team members closer together wherever they are.
Making sure everyone's
voice is heard is crucial in a fast-paced environment where multi-nationality
teams must race against the clock and pool their knowledge to boost
performance.
As Patel adds, "In
the environment McLaren operates in, there's normally a lot of noise, so we
employed AI technology to actually filter out all of that background
noise." This is where paying close attention to detail can make all the
difference.
"That changed
everything for many businesses, and it allowed team members at McLaren to
communicate no matter where they were. That feature is now widely used and
included into the platform.
"likewise, things
similar gesture recognition. The system's artificial intelligence (AI) can actually
detect when someone physically takes an action, lifts a hand, or is giving a
thumbs up if you don't want to chat because everyone is focused on the race.
"There are some
intriguing applications that resulted from that, and the real-time translation
feature also became very significant since it eliminated any potential language
barriers.
We also use camera
technology extensively to automatically frame the speaker, zoom in, and then
frame back. The remote participant's experience is actually improved by doing
that.
To bring spectators
closer to the action, McLaren developed "Slipstream" using the same
technology. It was introduced during the epidemic and has since developed to
provide interactive competitions, driver discussions, and exclusive VIP access.
Patel continues,
"F1 fans are certainly among the most ardent in the sports business, and
there's a constant desire to keep connected. "Slipstream truly opened the
door to expanding to many kinds of experiences.
It thus becomes
extremely necessary to have a highly secure, reliable digital platform for
operations that are mission-critical since, at the end of the day, it only goes
live once.
A
futuristic setting
That brings us full
circle to that fantastic sci-fi idea. That's the part, says Patel, "that
I'm pretty excited about." "The work on what we call Webex Hologram
is something that we have already started with McLaren."
If you haven't seen this
amazing new breakthrough technology, get ready to be amazed. It was announced
earlier this year. Holograms could very well be the next step for F1 engineers
and fans alike, despite the fact that they may seem like a gimmick.
If you're a fan of Star
Wars, Patel explains that "a few years back, we thought, what if we could
design an experience that was modelled on the Jedi Council." "This is
something we came up with based on that tiny notion.
Whereas a lot of
augmented reality and virtual reality applications are focusing on avatars, we
fundamentally believe that they should be as lifelike and human as possible
instead.
"We've been working
with McLaren using this holographic photo realistic technology, and the
engineering team has had an amazing view where you'll be able to interact with
physical objects in a 3D representation in different locations."
It could be helpful for
the McLaren design team to provide improved communication between various
departments located in various locations so that engineers can keep track of
new components while at the racetrack.
Additionally, it might
make it possible for the team at the racetrack to communicate with and agree
upon new changes with remote engineers and production staff. But for followers,
it might pave the way for some chances that sound even more thrilling.
Patel continues,
"We haven't even scratched the surface." "It's very cutting
edge, and we believe there are a ton of innovative things you might maybe
accomplish in the future.
"If you're a fan,
just think about having one of the drivers projected into your house. It would
be feasible and genuinely appear and feel as though one of the drivers were
present.
"Beyond that, this
kind of technology is still advancing at such a rapid pace that I believe the
next generation of fan experiences may be spectacular in terms of real-time
haptic input, letting you feel what the driver is feeling.
"The network is the
one thing that unites all of those components when you take them all into
consideration. It affects the automobile, the drivers, the crew, the garage,
and the headquarters. It all functions off of this single fundamental basis.
"What McLaren might
want to do with it is something I don't want to predict. Simply said, we strive
to convey the art of the conceivable. Although we're only scratching the
surface of this, the capacity is unquestionably available right now."



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